It’s time to take on the Death Star
The marketing space is dominated by a Galactic Empire of costly agencies. Our latest Kitchen Table Community Podcast guest, Richard Coope, believes that creatives and kitchen table agencies need to form a Rebel Alliance to beat them at their own game.
A former tri-media producer for the BBC, Richard is the founder of strategy agency Brightful. He is also co-founder of Winchester Creatives, a social enterprise dedicated to helping young people to get a head start in the creative industries and offset the tide of unemployment in the under-25s.
In this episode, he explains why the larger agencies that dominate the marketing space are losing their advantage in the post-pandemic era, and how smaller agencies can – and should – band together to claim their fair share of the market.
Richard has some wonderful insights on how to pitch to high-value clients, creating a culture of collaboration that yields great work, and why freelance creatives are like free range hens.