Get ready to explore your motivation
When you set up your own agency, you tend to concentrate on what you want to do, rather than why you want to do it.
And if you do ask ‘Why?’ the chances are that the answer might be ‘because I’ll enjoy the challenge of building a business’ or ‘because I want to make money.’
But the longer you continue on your journey they more you’re likely to encounter deeper questions about what motivates you – and that’s when things get really interesting.
Tom Nixon started his own social media agency in 2008 and soon picked up a string of global clients.
As the business grew, so did his fascination with what was driving him, in particular his desire to build a radically progressive company culture. It was then that his journey took a remarkable turn.
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Duration 46 mins.
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