The future belongs to KitchenTable Agencies
Forbes magazine has just published this very interesting article on the growth of the freelance economy. It was written by Jon Younger, a true expert on the subject, who interviewed me a few weeks ago. This is what I had to tell him:
The opportunities for freelance businesses are as never before. Prior to Covid there was an understandable tendency among clients to view kitchen table agencies and other flexible remote-based enterprises as a tin pot version of bricks and mortar businesses. The explosion of enforced home working has opened their eyes to the fact that such businesses are viable and should be taken seriously. We see marketing services growth tech continuing. The sector is very robust and subsectors like fintech and e-commerce tech are mushrooming. We’re busier than ever and 80% of our work is in tech – as if Covid never happened.