The three questions you should answer before setting up your agency

 

Learn from my greatest mistake

Hello, John Ashton here. If you’ve read my book The KitchenTable Method you’ll know that when I started my agency Write Arm eight years ago, I was completely clueless.

I made too many mistakes to mention – or even remember. The biggest one, was my failure to address three key questions:

1. What’s my agency’s mission?
2. What are its selling points?
3. What’s its proposition?

Here’s a piece that I wrote for Medium on the subject.